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True Story How to Combine Story and Action to Transform Your Business

Ty Montague, "True Story: How to Combine Story and Action to Transform Your Business"
ISBN: 1422170683 | 2013 | EPUB | 240 pages | 1 MB

Is your company a storyteller-or a storydoer?

The old way to market a business was storytelling. But in today’s world, simply communicating your brand’s story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes.

Today’s most successful businesses are storydoers.

These companies create products and services that, from the very beginning, are manifestations of an authentic and meaningful story-one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companies-from small start-ups to global conglomerates-organize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketing). Montague shows why storydoing firms are nimble, more adaptive to change, and more efficiently run businesses.

Montague is a founder of the growth consultancy co:collective and the former president and CCO of J. Walter Thompson, the largest advertising agency in North America. He brings his depth of creative business experience to the book and provides a clear framework and proven process for bringing you and your customers together in the creation of your brand story.

Montague introduces five critical elements-what he calls the "the four truths and the action map"-that are the foundation of storydoing:
* the participants (your customers, partners, and employees)
* the protagonist (your company today)
* the stage (the world around your business)
* the quest (your driving ambition and contribution to the world)
* your action map (the actions that will make your story real for participants)

The book is filled with examples of how forward-thinking organizations-including Red Bull, Shaklee, Grind, TOMS Shoes, and News Corporation-are effectively using storydoing to transform their organizations and drive extraordinary results.

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Trading Psychology 2.0 From Best Practices to Best Processes

Brett N. Steenbarger, "Trading Psychology 2.0: From Best Practices to Best Processes"
ISBN: 1118936817 | 2015 | EPUB | 448 pages | 773 KB

Practical trading psychology insight that can be put to work today

Trading Psychology 2.0 is a comprehensive guide to applying the science of psychology to the art of trading. Veteran trading psychologist and bestselling author Brett Steenbarger offers critical advice and proven techniques to help interested traders better understand the markets, with practical takeaways that can be implemented immediately. Academic research is presented in an accessible, understandable, engaging way that makes it relevant for practical traders, and examples, illustrations, and case studies bring the ideas and techniques to life. Interactive features keep readers engaged and involved, including a blog offering ever-expanding content, and a Twitter feed for quick tips. Contributions from market bloggers, authors, and experts bring fresh perspectives to the topic, and Steenbarger draws upon his own experience in psychology and statistical modeling as an active trader to offer insight into the practical aspect of trading psychology.

Trading psychology is one of the few topics that are equally relevant to day traders and active investors, market makers and portfolio managers, and traders in different markets around the globe. Many firms hire trading coaches, but this book provides a coach in print, accessible 24/7 no matter what the market is doing.
* Understand the research at the core of trading psychology
* Examine the ways in which psychology is applied in real-world trading
* Implement practical tips immediately to see first-hand results
* Gain the perspective and insight of veteran traders who apply these techniques daily

While markets may differ in scale, scope, and activity, humans remain human, with all the inherent behavioral tendencies. Studying the market from the human perspective gives traders insight into how human behavior drives market behavior. Trading Psychology 2.0 gives traders an edge, with expert guidance and practical advice.

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