Hegarty on by John Hegarty
2011 | ISBN: 0500515565 | English | 224 pages | EPUB | 3 MB
A look into what lies behind great ideas and brilliant , told by one of the industry’s leading players.
What makes a great idea? How does one best pitch to a prospective client? What effect will new technology have on ? Written by one of the world’s leading creatives, Hegarty on contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as Levi Strauss, Audi, and Unilever.
The book is both an credo and a brilliantly entertaining memoir. The first part offers John Hegarty’s personal insights and advice on the business: Ideas, Brands, The Agency, Briefs, Pitching, Storytelling, and Technology. In the second part, Hegarty talks about his own career and experiences, from his early days working with Charles Saatchi to the founding of Bartle Bogle Hegarty (BBH) in 1982 and its rise to global renown with offices in London, New York, Singapore, Shanghai, Mumbai, and Sao Paulo. 50 color illustrations
Hedge � Issue 43 2016
English | PDF | 124 pages | 25 MB
Heat Shock Proteins in Neural Cells (Neuroscience Intelligence Unit) by Christiane Richter-Landsberg
English | June 25, 2008 | ISBN: 0387399526 | 123 Pages | PDF | 11 MB
This valuable new title addresses the role of heat shock proteins and cellular stress responses in the brain, with a major focus on nerve cells and glia, namely oligodendrocytes and astrocytes.
Rajendra Karwa, "Heat and Mass Transfer"
2016 | ISBN-10: 9811015562 | 1023 pages | PDF | 27 MB
This textbook presents the classical treatment of the problems of heat transfer in an exhaustive manner with due emphasis on understanding of the physics of the problems. This emphasis is especially visible in the chapters on convective heat transfer. Emphasis is laid on the solution of steady and unsteady two-dimensional heat conduction problems. Another special feature of the book is a chapter on introduction to design of heat exchangers and their illustrative design problems. A simple and understandable treatment of gaseous radiation has been presented. A special chapter on flat plate solar air heater has been incorporated that covers thermo-hydraulic modeling and simulation. The chapter on mass transfer has been written looking specifically at the needs of the students of mechanical engineering. The book includes a large number and variety of solved problems with supporting line diagrams. The author has avoided duplicating similar problems, while incorporating more application-based examples. All the end-of-chapter exercise problems are supplemented with stepwise answers. Primarily designed to serve as a complete textbook for undergraduate and graduate students of mechanical engineering, the book will also be useful for students of chemical, automobile, production, and industrial engineering streams. The book fully covers the topics of heat transfer coursework and can also be used as reference for students preparing for competitive graduate examinations.
Healthy Living in Late Renaissance Italy by Sandra Cavallo and Tessa Storey
English | 2014 | ISBN: 0199678138 | 448 pages | PDF | 9,3 MB
Healthy Living in Late Renaissance Italy explores in detail the efforts made by men and women in late Renaissance Italy to stay healthy and prolong their lives. Drawing on a wide variety of sources � ranging from cheap healthy living guides in the vernacular to personal letters, conduct literature, household inventories, and surviving images and objects � this volume demonstrates that a sophisticated culture of prevention was being developed in sixteenth-century Italian cities. This culture sought to regulate the factors thought to influence health and centered particularly on the home and domestic routines such as sleep patterns, food and drink consumption, forms of exercise, hygiene, control of emotions, and monitoring the air quality to which the body was exposed. Concerns about healthy living also had a substantial impact on the design of homes and the dissemination of a range of household objects.
This study thus reveals the forgotten role of medical concerns in shaping everyday life and domestic material culture. However, medicine was not the sole factor responsible for these changes. The surge of interest in preventive medicine received new impetus from the development of the print industry. Moreover, it was fuelled by classical notions of wellbeing, re-proposed by humanist culture and by the new interest in geography and climates. Broader social and religious trends also played a key role; most significantly, the nexus between attention to one’s health and spiritual and moral worth promoted both by new ideas of what constituted nobility and by the Counter-Reformation.
Six key areas were thought to influence the balance of "humors" within the body and Healthy Living in Late Renaissance Italy is organized into six main chapters which reflect these concerns: Air, Exercise, Sleep, Food and Drink, Managing the Emotions, and Bodily Hygiene. The volume is richly illustrated and offers an accessible but fascinating glimpse into both the domestic lives and health preoccupations of the early modern Italians.
Healthy Eating for Life for Women by Physicians Committee for Responsible Medicine
English | 13 Feb. 2002 | ISBN: 0471435961 | 272 Pages | PDF | 2 MB
Making simple changes to your diet can significantly improve your health, from easing your menstrual and menopausal symptoms to strengthening your bones and protecting your heart. This book shows you how. Drawing from the latest medical and dietary research, Healthy Eating for Life for Women presents a complete and sensible plant-based nutrition program that will help you look and feel better, with more energy and vitality than ever before.